Selected as one of the 100 most influential financial advisors in America, Peter Krull leads his Best for the World B corp in helping clients invest in a sustainable and responsible way that has social and environmental impact for the better.
Peter Krull is CEO and Director of Investments at Earth Equity Advisors in Asheville. He founded Earth Equity (formerly Krull & Company) in 2004 with the intention of helping clients align their investments with their values. He started his financial services career at Merrill Lynch in 1998.
Earth Equity Advisors has grown to be a leader in the responsible investing industry, with clients in 22 states and $80 million in client assets. The firm is a three-time Best for the World B Corporation, a member of US SIF, the forum for sustainable and responsible investing and 1% For the Planet signatory.
Pete was selected as a 2018 Investopedia 100 – the most influential financial advisors in America. He has been quoted in numerous periodicals including The Washington Post and US News & World Report. In 2009, he was selected as a 40 under 40 by the Savannah Business Report.
He lives in Asheville with his wife Dr. Melissa Booth, an author, speaker and scientist, and two very spoiled cats.
3 Key Points
- It matters what you own. It matters how you invest your money.
- You can get competitive returns with impact investing. You’re actually taking less risk with impact investing.
- Everybody can have an impact. One person or entity can have a huge impact.
Quote
The kind of energy you put into the world matters.
What We Talked About
In this episode, you’ll learn:
- 01:14 – why is having impact important to you?
- 3:06 – can you achieve market rate returns with a complete commitment to impact investing?
- 5:04 – how do you find investments that meet impact criteria?
- 8:00 – your practice is so varied: why have you chosen that?
- 9:50 – is it a myth that you shouldn’t have a solely impact portfolio?
- 11:29 – how do ESG, socially responsible, and impact investing differ?
- 17:17 – greenwashing
- 22:29 – what choices has Earth Equity made in order to have impact?
- 26:25 – what is the role of impact investing/capital, government, and philanthropy?
- 28:49 – transparency and impact
- 31:56 – how Pete manages his energy
Actionable Tips
- Never stop. Move on and say, next!
- Don’t be afraid to make mistakes. Admit it, understand it, and move on.
Resources Mentioned
- InvestWithYourValues.com
- Call Pete at 877-235-3684
- Book: Cradle to Cradle by William McDonough and Michael Braungart
Resources for Your Business
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Ursula Jorch, Host of The Impact Interviews
Ursula Jorch is a business coach, speaker, and podcaster who shows women leaders how to turn their businesses into profitable agents for lasting change, global impact, and a force for good in the world.
