Passionate culinarian, former restauranteur, and co-host of the PBS cooking show, Vegan Mashup, Miyoko Schinner also leads her own food brand company, Miyoko’s, to replace animal-dairy products and benefit animal welfare.
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Miyoko Schinner is the fearless CEO/founder of Miyoko’s, a food brand combining culinary
traditions with food technology to revolutionize dairy by making cheese and butter without cows. Through an innovative proprietary process that merges food science with old-world creamery methods, Schinner has successfully scaled the production of fermented cheese and cultured butter made from plants and replaced animal-dairy products on the shelves of more than 10,000 retailers nationwide. The pioneer of the plant-based cheese revolution, Schinner is a passionate culinarian, former restaurateur, best-selling cookbook author, co-host of the national PBS cooking show Vegan Mashup, and a founding board member of the Plant Based Foods Association. Schinner also co-founded a farmed animal sanctuary in California that provides a home to over 70 farm animals.
traditions with food technology to revolutionize dairy by making cheese and butter without cows. Through an innovative proprietary process that merges food science with old-world creamery methods, Schinner has successfully scaled the production of fermented cheese and cultured butter made from plants and replaced animal-dairy products on the shelves of more than 10,000 retailers nationwide. The pioneer of the plant-based cheese revolution, Schinner is a passionate culinarian, former restaurateur, best-selling cookbook author, co-host of the national PBS cooking show Vegan Mashup, and a founding board member of the Plant Based Foods Association. Schinner also co-founded a farmed animal sanctuary in California that provides a home to over 70 farm animals.
4 Key Points
- Veganism is an awakening in all of us.
- Every single person can have impact.
- When you do anything that’s new, there are going to be risks.
- We’ve made mission part of our recruiting and onboarding process.
Quote
Everything is intentional.
What We Talked About
In this episode, you’ll learn:
- 01:20 – how did you come to such a strong mission?
- 2:10 – what do you see as the impact of your business in the community and the larger world?
- 8:54 – how do you manage your many roles?
- 9:56 – why did you start your nonprofit?
- 14:37 – the transition from high end to mainstream markets?
- 16:41 – involving investors in your business
- 18:34 – learning from trial and error, and resilience
- 20:48 – impactful leadership
- 26:40 – how do you develop an aligned culture as you grow and increase capacity?
- 31:05 – how do you communicate shifts in strategic direction to staff?
- 32:27 – how do you maintain your energy?
Actionable Tips
- Learn from mistakes and pick yourself up after every failure.
- Become consciously intentional about what you’re trying to do.
Resources Mentioned
- Miyoko’s Kitchen
- Contact Miyoko at info@miyokoskitchen.com
- Book: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Resources for Your Business
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Ursula Jorch, Host of The Impact Interviews
Ursula Jorch is a business coach, speaker, and podcaster who shows women leaders how to turn their businesses into profitable agents for lasting change, global impact, and a force for good in the world.
