Are you in a forever-looping movie of an old pattern? Do you react when you really want to respond?
That can happen to pretty much all of us, depending on the trigger.
One of my old patterns was to try so hard, even past the point when it made any sense. True, I have a great work ethic. I can do whatever needs to be done to get to a goal. That’s a helpful trait.
Where it got problematic was when I continued with something that clearly was not working. I kept thinking, if only I put in a little more effort, this will come together.
That’s the fantasy that a lot of online marketers try to sell you. They have their packaged ‘shoulds’, which, if only you would implement them, will bring you the success you long for. If you find it’s not working, you only need to try harder.
What makes this so tricky is that they tap into your longing. Longing for a profitable business so you can have more freedom and more impact.
The fact is, marketing that is effective is unique to every business. Following someone’s 6-steps-to-6-figures formula will probably not work well for your business.
We’ve all followed these formulas (including me). We’ve tried what the experts tell us to do. And ended up frustrated and feeling icky all over because we’re doing things out of alignment.
In the same way that I’ve released my pattern of trying too hard (for the most part!) by holding myself in reverence, I’ve stopped following someone else’s formula for my marketing by holding my impact in reverence.
What does that mean exactly?
Reverence is consideration, high regard, even love.
When you hold yourself in reverence, you step back a little from what you strongly desire enough to see the effect it’s having on you.
When you hold your impact in reverence, you step back just enough to see the effect that your marketing is having on you and your business.
Marketing that’s out of alignment with your values and your impact will never work for long, and it sure doesn’t make you feel good about the way you’re representing yourself or your business.
Stop trying so hard to make someone else’s formula fit your business. Instead, find a way to market that honors both your business and your impact.
That’s how you satisfy your longing for both income and impact.What old patterns do you keep reliving? If this pattern of marketing according to formulas just isn’t working for you, either in results or feeling good about your business, then it’s time to stop trying so hard and change your approach.
Here’s a way to do that: work with me on The $1000 Marketing PlanTM, a customized way to market your business that honors your impact. It’s already gotten high praise from those who’ve done it:
“I got immediate results. I got $10,000 in sales shortly after we started work on this. The Discovery Call itself alone was worth the price of the whole program.”
Let me create The $1000 Marketing PlanTM for your business. Find out more here.
Love,
