Posts by Ursula Jorch
You Can Change the World! Is That Bullshit?
When you hear, “You can change the world!”, it’s often an encouragement, uttered to inspire. Sometimes, it’s an exhortation. These days, it sure can feel like the world needs changing, more than ever. But is it true? How much effect does any of us have? It can feel like a big world, and we can…
Read MoreDo You Make These Mistakes in Your Elevator Speech?
Many entrepreneurs cringe when they hear, ‘elevator speech’. I admit, it’s not a term I like either. ‘Elevator pitch’ is even more cringe-worthy. The reasons go deep. First of all, it’s hard to put yourself out there. You’re making yourself vulnerable about a business you love. You never know what kind of reception you’ll get.…
Read MoreBottom Line: Do You Really Need a 5-Year Business Plan?
“You have to have a 5 year plan!” How often have you heard that? I’m here to throw a wrench into that kind of thinking! According to conventional wisdom and old-school business pundits, a 5 year plan is essential. Every business should have one. You can spend a lot of time and effort to create…
Read MoreFree Yourself From Fake News: How To Quiet Your Inner Critic
Ever read a compelling headline on social media and later learn it was fake news? Given all that we’re hearing about fake news lately, what do you think are the chances that something you believe about a recent event is actually fake news? Pretty high. Fake news isn’t just floating around in social media. You’ve…
Read MorePlanting Seeds for Sustained Success: How To Think Strategically
Melissa’s mind races, all day long. She’s a small business owner, and between that and her family demands, she jumps from decision to decision quickly. It’s often a whack-a-mole situation, where she gets one thing dealt with and quickly moves on to the next. That feels good to Melissa, most of the time. She has…
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