Referred to as “the female Seth Godin,” Sarah Santacroce brings her Gentle Marketing Revolution to the podcast. She encourages you to question your assumptions about marketing so you can market your business with more empathy and kindness.
Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
In This Episode:
- Marketing with a gentle approach can be about truth and trust instead of stress, hardship, and discomfort.
- You can choose to ignore guru advice and hype, and pursue marketing that resonates with your ideal clients.
- Don’t chase after clients: lead with your purpose and values, and bring all of that into your marketing.
What a breath of fresh air this conversation was! When my clients tell me they don’t like marketing, it’s almost always because they’ve been told do things that feel out of integrity or just plain icky. Most of us start out that way, listening to gurus and formulas, and it’s often unsatisfying and doesn’t provide sustainable income. Sarah Santacroce offers a different approach: providing a more gentle and kind way of marketing that honors you and what is in integrity for you. In our conversation, we really dive deep into why it’s important for the sustainability of your business to give customer-centric marketing a rest, and to bring more of YOU to your marketing.
Resources:
Sarah’s website
Sarah’s book, The Gentle Marketing Revolution with resources on her book page
Ursula Jorch, Host of The Impact Interviews
Ursula Jorch is a business coach, speaker, and podcaster who shows women leaders how to turn their businesses into profitable agents for lasting change, global impact, and a force for good in the world.
